Nowadays online advertising has become one of the right choices for internet marketers and companies. Information technology and the internet are developing very rapidly, presenting ways of advertising that are believed to be more effective and efficient. So that the use of the ott advertising companies budget will be more efficient and targeted.
Conventional advertisements such as newspaper advertisements, television advertisements, billboards, banners, posters, and so on are increasingly displaced by the presence of online advertisements. Online advertising or online advertising is a method of advertising that utilizes online media. This advertisement uses the internet to convey it to residents of cyberspace. Online advertising can be designed according to contextual advertisements on search engine pages, such as Google, Yahoo, and Bing. In addition, you can also take advantage of mobile advertising, online classified advertising, e-commerce, email marketing, and social media advertising. The form of advertising can be in the form of website banners, interactive media such as video streaming, and so on.